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	<title>Optawise - Search Engine Optimization &#124; Web Development &#187; excels measuring</title>
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	<description>Franchise Social Conversion SEO Company</description>
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		<title>Marketing Analytics</title>
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		<pubDate>Wed, 20 Feb 2008 00:00:00 +0000</pubDate>
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		<description><![CDATA[Turning lost opportunities into customers is where Optawise really excels. Measuring the conversion rates for each objective gives you the ROI (return on investment) on your website.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-30" title="marketing analytics" src="http://www.optawise.com/images/marketing-analytics.png" alt="marketing analytics" width="295" height="212" />Conversion Marketing</p>
<p>Having an established web presence is not enough.</p>
<p>A web page is merely a collection of individual steps to lead your visitors to a specific goal; the online or offline sales conversion. You need to be clear what you wish your visitors ‘to do&#8217; when they arrive at your website.</p>
<p>We initially analyze current analytics to determine Click-through-rates, page views, time spent, entrance points, exit points, abandonment&#8217;s and other visitor information to determine current visitor behavior. We review your business objectives and past experiences. We then recommend an ongoing monthly budget to analyze your site and its traffic, make changes to your website (or make recommendations to do so) and report on the results of our work.</p>
<p>Turning lost opportunities into customers is where Optawise really excels. Measuring the conversion rates for each objective gives you the ROI (return on investment) on your website.</p>
<p>Improving your conversion rates by just a few percentage points can make a dramatic difference to your bottom line.</p>
<p>Isn&#8217;t it time to have your website working hard for your business?</p>
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