Some Mobile Search Engine Optimization Facts about Google Adsense:
- AdSense for mobile applications currently supports iPhone and Android applications
- Ads in campaigns that are targeted to high-end mobile devices are already eligible to appear in mobile applications.
- During the beta, a limited set of advertisers also has the ability to create online campaigns placement-targeted to mobile applications.
- Mobile Internet users are often close to the point of sale, and high-end device users are some of the most engaged targets.
- Mobile Advertising is part of the Google Content Network and linked to your Google Analytics.
- Your ad will be matched to mobile apps on the Content Network using the same contextual targeting factors that are used to show your ads on computers.
Local Intent is Behind One-Third of Mobile Searches
Integrating Social networking in to your Mobile Marketing plans is a very smart plan. Google says that 1/3 of all local searches are on mobile smart devices. Location-based social media from the likes of Foursquare, Gowalla and numerous others have placed heavy emphasis on location information, and as search engines index that information, more weight is placed on location than anything else, especially now that smartphones out place desktop computers in overall consumer purchases.
In an excellent post on PromotionWorld.com, a site was referenced in saying apps like Foursquare are “making it way easier for searchers to find great deals from their mobile phones, kicking up the need for excellent SEO services geared towards mobile search.” The same site revealed interesting statistics that looked at business profile pages indexed in Google over the past 24 hours, coming from the following sources:
- Yellowpages.com: 219
- Superpages.com: 553
- Yelp.com: 928
- Foursquare.com: 11,300
Who else is using Mobile Search Engine Marketing to push their Brand?
- YouTube is making a dramatic change to its mobile web presence. This week, YouTube revealed that it will begin incorporating advertising services throughout the mobile site.
- VH1 is trusting the mobile channel to not only help promote its new reality series “Jessica Simpson’s The Price of Beauty,” but also to raise awareness and corresponding funds for Operation Smile.
- Coca-Cola is going mobile for the 2010 Winter Olympic Games. The beverage giant is behind a new Olympic Games-themed program in the US that is aimed at on-the-go Olympic fans.
- It only seems logical for electronics juggernaut Best Buy to be on the forefront of marketing opportunities born of the mobile technology boom of the 21st Century. And while the company has dabbled in mobile marketing before, Best Buy seems to be gearing up for their most comprehensive mobile efforts yet. According to sources at the company, Best Buy is putting the wheels in motion on a spruced up mobile website, more aggressive and targeted SMS texting campaigns, and mobile application updates to help capture a larger share of the mobile community’s attention.
