Search Engine Marketing has a core of tasks that show Google your site is both relative and popular, and will give a Google searcher a good experience.  Below are items Optawise considers when proposing and SEO Campaign:

Keyword Research & Recommendations (what keywords will pull in qualified traffic, how many searches do these terms/phrases get, how should keywords be used in the site to attract search traffic)

Competitive Analysis (who’s currently chasing traffic for their terms or targeting the audience they want, what are these sites doing right or wrong)

Link Acquisition Suggestions (a list of some great places to start requesting/buying/building links and ongoing strategies for a link campaign)

SEO & Keyword Targeting (Figuring out where and how to use relevant keywords to draw in search traffic, optimizing pages for search engines, etc.)

I would love to discuss your companies particular goals over the phone.