Fact: Online Retailers: 99% Plan to Have Facebook Fan Pages.

Social Commerce Defined

Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. Social commerce enables vendors to merchandise their products on social networking sites, increasing the ROI of social media marketing activities.

The next generation of eCommerce platform that allows
Showcase your original music, videos, images, photos, lyrics, liner notes, and more
Share your media directly on Facebook and let your fans push your music.

Social Commerce Behavior Peer to Peer Marketing

We sometimes forget our Internet Visitors are Humans. Humans are naturally social creatures, it is in our genes to communicate with others and express our opinions and thoughts. When you have so many of your audience spending more of their recreational time in their digital social worlds, you need to make it effortless for them to engage with your brand

Click here to view the embedded video.

Taurad’s Storm Social E-Commerce Store

Sell Your Products on Your Website and Everyone Else’s website. Embed and Integrate with existing social networks,Use widget with Facebook and WordPress,Embed stores across the web,Show audio, video, and images for sale,Go viral with share functionality,Simplify the checkout process

Click here to view the embedded video.

Here are some tips for finding current interesting content:

• Check Google Trends & Google Insights for Search
• Check trending topics on Twitter, Yahoo and MSN
• Look at answer sites like Yahoo Answers to figure out what people are asking about in your industry
• Check sites like Digg, StumbleUpon, Delicious, Twitter, Ezinearticles and Google News

After you have your content ideas you can choose what form they will take. Should I put them on my Blog, or create a white paper series, ebooks, case studies, interview, Online Quizzes, add to your eNewsletter, post an excerpt on Community Forums, create a podcast,video or Webcast.

It’s important for companies to provide relevant content that solves tough problems faced by customers and to position themselves as a trusted solutions provider in their industry, as customers rely on companies to be a trusted source of information.

Local Search Engine influencing SEO Factors:

Document Identification – The search engine looks for previously indexed relevant documents in a search database in response to a query. This document data can include a universal resource locator (URL) that provides a link to a document, web page, or to a location from which a document or web page can be retrieved or otherwise accessed by the user, data indicating one or more locations with which documents are associated, and data corresponding to the text of the documents.

Topic Score – Various information retrieval and other techniques used by conventional search engines are used to determine the relevance of a document, such as text information, link information and link structure, personalized information, etc. This topical score is generated from various sources and signals other than location information. A topic score is also used to find advertisements relevant to a target document.

Distance Score – One or more locations is determined to be associated with each of the identified documents, and a distance score is calculated for each based, at least in part, on the distance between the location(s) associated with the document and the location associated with the search query

Combined relevance score – The topical scores and distance scores could be merged to yield a combined relevance score for a document. The combined relevance score may result in different ranking orders than if documents were ranked by relevance to a topic or by distance alone.

Location Extraction – During a Web search, the search terms may indicate the name of a geographic area, and a local search might be done when that geographic area is unambiguous enough.

Ambiguous Search Query – The names of some geographic areas correspond to common words (e.g., Mobile), and it can be hard to tell if a searcher was referring to a location in their search.

Authoritative Document – The identification of a document or web page (URL) that is associated with a business at a location. This system determines documents that are associated with a location, identifies a group of signals associated with each of the documents, and determines authoritativeness of the documents for the location based on the signals.

Candidate Documents – Documents associated with a particular location, they may be analyzed to identify snippets of text (where a snippet of text may be defined as a portion of a document or the entire document) that include information associated with the location, such as a full or partial address of the location, a full or partial telephone number associated with the location, and/or a full or partial name of a business associated with the location. Links from these may point to the authoritative document. Other signals may be viewed to determine which candidate document is the authoritative document amongst the group of candidates, such as domain names, business name used in anchor text, etc.

Document Segmentation – A document may be segmented based on a visual model of the document. The visual model is determined according to an amount of visual white space or gaps that are in the document. The visual model is used to identify a hierarchical structure of the document, which may then be used to segment the document.

Geographic Signals – Information related to a geographic locations, such as full or partial mailing address or telephone number, or name of a business. A page may be filled with different geographical signals, which are segmented from each other by visual gaps. Example: a web page may include a list of restaurants in a particular neighborhood and a short synopsis or review of each restaurant. Or, a page may be filled with multiple reviews of the same restaurant, and segmentation may be used to separate those.

Indexing by Geographical Relevance – Indexing documents relevant to a geographical area by indexing, for each document, multiple location identifiers that collectively define an aggregate geographic region. When creating the index, the search engine may determine a set of geographical areas surrounding a geographical area relevant to a document and associate references to the set of geographical areas with the document index.

Geographical Regions – With some local search engines, the local geographic region of interest is a region defined by a certain distance or radius from a starting location, such as a certain number of miles from a zip code or street address. Ideally, the local search engine should efficiently locate and return relevant results in the desired geographic region.

Location Identifiers – Documents in a database may each be associated with a geographical region. The region may be specified by a location identifier associated with the document. Location identifiers might be derived from a model of the Earth’s surface using a hierarchical grid, such as the well known Hierarchical Triangular Mesh (HTM) model.

Geographically Relevant Documents – Any document that, in some manner, has been determined to have particular relevance to a geographical location. Business listings, such as yellow page listings, for example, may each be considered to be a geographically relevant document that is relevant to the geographic region defined by the address of the business. Other documents, such as web pages, may also have particular geographical relevance. Example: a business may have a home page, may be the subject of a document that comments on or reviews the business, or may be mentioned by a web page that in some other way relates to the business. The particular geographic location for which a document is associated may be determined from postal address or from other geographic signals.

Aggregate Geographic Region – A local search engine efficiently indexes documents relevant to a geographical area by indexing, for each document, multiple location identifiers that collectively define an aggregate geographic region. When the index is used to respond to individual search queries, the aggregate geographic region may be efficiently searched by merely adding a location identifier to the search query.

Geo-Relevance Profile – A geographic location may be associated with a string of text in a document by looking at a geo-relevance profile that contains that geographic information. A geo-relevance profile is built by looking at a number of documents relating to a business at a specific location.

Known Geographic Signals – A known geographic signal may include, for example, a complete address that unambiguously specifies a geographic location. The geographic signal can be located by, for example, pattern matching techniques that look for sections of text that are in the general form of an address. For example, location classifier engine 100 may look for zip codes as five digit integers located near a state name or state abbreviation and street names as a series of numerals followed by a string that includes a word such as “street,” “st.,” “drive,” etc. In this manner, Location classifier may locate the known geographic signals as sections of text that unambiguously reference geographic addresses.

ocation Identifier Fields – Collected Information based upon types of geographic signals which are filled with text selected for each geographic signal. An example may be zip codes corresponding to the geographic signals.

Zip Codes – Postal codes, which can be used as a geographic signal. They tend to be particularly useful to use as an identifier for a geographic location because zip codes that are close to one another numerically tend to correspond to locations that are close to one another geographically.

Confidence Scores – When a system identifies a document that includes an address and locates business information, that system may assign a confidence score to the business information, where the confidence score relates to a probability that the business information is associated with the address. The system determines whether to associate the business information with the address based on the assigned confidence score.

Local Item Extraction – When looking at a document, attempting to assign a location and assign confidence scores to that document by looking at the business information on the page, at terms that preceed the address to see if any are a business name, and if there are telephone numbers, whether or not the numbers are associated with that business. Landmarks associated with the business may also be identified and assigned a confidence score.

Business Information – A business name (also referred to as a “title”), a telephone number associated with the address, other information related to a business.

Yellow Pages Data – Information commonly associated with a business that is taken from a telecom directory. Some addresses may not have associated yellow pages data or possibly incorrect yellow pages data. Businesses with associated yellow pages data may be used as part of a training set used to extract location information from pages that don’t have associated yellow pages data. The documents in the training set may be analyzed to collect features regarding how to recognize business information in a document when the document includes an address.

Landmarks – Information about the location of a business, such as a postal address. This information is tied to attributes of the landmarks such as business name, telephone number, business hours, or a link to a web site or a map) in a document. In other implementations, the above processing may apply to other landmarks and attributes, such as finding the price (attribute) or a product identification number (attribute) associated with a product (landmark).

Geographic Location Identifier – may be a partial or complete postal address, telephone number, area code, etc or any other suitable value associated with a physical geographic position, such as longitude and latitude. The geographic location identifier may be based on links, such as hyperlinks, that connect the nodes in the collection of documents – based upon a relevancy of the web documents to each other.

Geographic Relevancy Criteria – Geographic location identifiers included within web pages may be assigned to other web pages that may or may not contain that information, if certain relevancy criteria is in place. This means that web pages that either do not include geographic descriptive information or include unrefined or incomplete geographic location information could be searched or identified based on an assigned geographic location identifier. Document relevancy may be determined based on several factors, such as relative distance between documents, terminology used, and local or web site determination. Example: a home page for a Web site doesn’t contain any address information, but the site has that information on an “About us” page, a “contact page,” and a “directions” page – if certain critieria as defined in the patent application is met, then the home page is seen by the search engine as being relevant for the address information on those other pages.

Forward or Outbound Link – A link originating from a first page and leading to a second page may be called a forward or outbound link relative to the first page and indicate that the first page is a linking document.

Local SEO Factor #1 : Numeric scores of the reviews (e.g., how many stars or thumbs up/down),
Local SEO Factor #2 Type of document containing the review (e.g., Yelp.com, Citysearch.com, or Insiderpages.com),
Local SEO Factor #3  The geographic distance you are from the visitors location or from their ISP IP Address

Social Networking, Local Social Networking and Local Social Networking Sites have brought additional factors that will help raise your rankings on Google, Yahoo and Bing local search results. Local Search Endorsements from users on these Social Networking sites share personalized lists of local search results and/or advertisements through their endorsements. These local search endorsement entries made in a social network including information relevant to the Local Listing an thus increase the ranking of the listings.

Further more these local social search endorsements have  identified the local listings business information above and beyond the address and  phone numbers and provide support local document proof of title, content, and/or category string. When the query includes multiple terms, documents that contain the terms as a phrase, include all of the terms, but not necessarily together, contain less than all of the terms, or synonyms of the terms may be included in the relevant set. The combination of location score (SEO) and topical score (Social) to order documents related to a query to improve search rankings for that query on Local Business Results for Google, Yahoo and Bing.

In Summary the combination of Local Social Marketing endorsing local search resultsA location component may analyze the query to determine a keyword, or a query topic. Of course there are other influencing factions that effect  location sensitivity of the identified topic or query. Some topics are location sensitive, and some aren’t. Different topics, query types, users, geographic locales, etc. may influence a different determination of location sensitivity. An example :  “pizza,” may be strongly associated with local documents or web pages (high location sensitivity), whereas a topic like “travel plans” may be less location sensitive.

Most people know backlinks or inbound links from other websites that are similiar to your type of business is critical for ranking well in the organic search engine algorithms such as Google, Yahoo and Bing. Almost any link, potentially even those that are no-followed, can help a website rank higher for terms that its content targets. Get better and more relevant links that use the right keywords in their anchor text, and your website, thus your business will attract more potential sales and clients.

Google’s Local algorithm – Geographically Relevant Documents – Citations” vs. “Links

Seemingly, however, Google’s Local algorithm (the one that populates maps.google.com and helps populate the 10-pack, 3-pack, and Authoritative OneBox) counts links differently than its standard organic algorithm. Local Google marketing uses similiar traditional “link” algorithm to the Local “citation” algorithm. For instance, quality still matters. A citation from your local community college or city hall is going to be infinitely more valuable than one from findbusinessesinyourcity.info. Volume still matters too, in that if your business is listed on 100 websites, all of equal value, and your competitor is listed on 50 websites, all of equal value, you should rank higher (sorry, be more relevant) for a particular search than your competitor.

Scoring local search results based on location prominence

Key location SEO  prominence factors

The location prominence score may be based on a set of factors that are unrelated to the geographical area over which the user is searching. This set may include one or more (a combination) of the following factors:

   1. A score associated with an authoritative document;
   2. The total number of documents referring to a business associated with the document;
   3. The highest score of documents referring to the business;
   4. The number of documents with reviews of the business;
   5. The number of information documents that mention the business (such as Dine.com, Citysearch, and Zagat.com); and,
   6. The set of factors may include additional or different factors.

Local SEO Term:

A local document – one associated with particular geographic area, which can be associated with a location.

Broad Area – May be identified as being associated with the search query. Is intended to refer to any geographic location that is specified as an incomplete postal address

Advertisement traffic data – When a searcher selects a displayed advertisement, that may indicate that the advertisement was relevant to the search query. The search query and the category of the selected advertisement may be considered training data that can be used to modify or initially train the category classification model in a manner similar to the training performed for query traffic data.

Local Directory listings – Business information may be taken from yellow page type directory listings, such as those compiled by various phone companies. These listings include business categories as well as business names associated with each of those categories.

Query traffic data – Searchers’ selections from searches may be used by the classification component to classify businesses when their query terms are ambiguous. Example: someone searches for “films” and they receive business listings from a “theater” category and a “photographic film” category.

Centerpoint – When scoring local search results, the search engine may identify a location within the geographical area. It may be associated with the location of city hall, downtown, or a geographic center of the area, or based upon some other centerpoint using geographic information. The local search engine identifies all business listings and/or web pages within a predetermined radius of the identified location. The local search engine may then identify those business listings and/or web pages that match the search query. The identified business listings and/or web pages are assigned distance scores according to their distance from the identified location and ranked based on their scores.

Some Mobile Search Engine Optimization Facts about Google Adsense:

• AdSense for mobile applications currently supports iPhone and Android applications
• Ads in campaigns that are targeted to high-end mobile devices are already eligible to appear in mobile applications.
• During the beta, a limited set of advertisers also has the ability to create online campaigns placement-targeted to mobile applications.
• Mobile Internet users are often close to the point of sale, and high-end device users are some of the most engaged targets.
• Mobile Advertising is part of the Google Content Network and linked to your Google Analytics.
• Your ad will be matched to mobile apps on the Content Network using the same contextual targeting factors that are used to show your ads on computers.

Local Intent is Behind One-Third of Mobile Searches

Integrating Social networking in to your Mobile Marketing plans is a very smart plan. Google says that 1/3 of all local searches are on mobile smart devices. Location-based social media from the likes of Foursquare, Gowalla and numerous others have placed heavy emphasis on location information, and as search engines index that information, more weight is placed on location than anything else, especially now that smartphones out place desktop computers in overall consumer purchases.

In an excellent post on PromotionWorld.com, a site was referenced in saying apps like Foursquare are “making it way easier for searchers to find great deals from their mobile phones, kicking up the need for excellent SEO services geared towards mobile search.”  The same site revealed interesting statistics that looked at business profile pages indexed in Google over the past 24 hours,  coming from the following sources:

• Yellowpages.com: 219
• Superpages.com: 553
• Yelp.com: 928
• Foursquare.com: 11,300

Who else is using Mobile Search Engine Marketing to push their Brand?

• YouTube is making a dramatic change to its mobile web presence. This week, YouTube revealed that it will begin incorporating advertising services throughout the mobile site.
• VH1 is trusting the mobile channel to not only help promote its new reality series “Jessica Simpson’s The Price of Beauty,” but also to raise awareness and corresponding funds for Operation Smile.
• Coca-Cola is going mobile for the 2010 Winter Olympic Games. The beverage giant is behind a new Olympic Games-themed program in the US that is aimed at on-the-go Olympic fans.
• It only seems logical for electronics juggernaut Best Buy to be on the forefront of marketing opportunities born of the mobile technology boom of the 21st Century. And while the company has dabbled in mobile marketing before, Best Buy seems to be gearing up for their most comprehensive mobile efforts yet. According to sources at the company, Best Buy is putting the wheels in motion on a spruced up mobile website, more aggressive and targeted SMS texting campaigns, and mobile application updates to help capture a larger share of the mobile community’s attention.

Location-based Mobile Social Networking Will Generate Global Revenues of $3.3 Billion by 2013. Phrases like this one : Download to your mobile device: iPhone, Android, Palm, Nokia, BlackBerry, other smartphones will become common place.

Location-based mobile social networking constitutes the new frontier of on-demand social networking services offered by providers that will revolutionize real-life experiences via geo-tagged user-generated multimedia content, exchange recommendations about places, identify nearby friends and set up ad hoc face to face meetings. Location new positioning technologies such as Skyhook Wireless’s hybrid solution combining GPS, Wi-Fi- and Cell-ID for improved indoor coverage have been licensed to several social networking vendors. These types of positioning technologies will power social networking location-based platforms and offer insight into trends, social networking features, drivers, barriers and includes detailed descriptions of solutions and market players, with special focus on business models.

As a result of social networking location-based platforms new services such as Brightkite which will allow you to keep up with friends and places, see where all your friends are, and discover places in your neighborhood to meet. Below are some Social Networking sites with real promise:

MeetMoi
MeetMoi is a safe and easy dating service for meeting people near you. Using groundbreaking technology, MeetMoi looks for people around your location and lets you browse pictures, send messages, and connect with members, all from your cell phone. Since MeetMoi values safety above everything, no one’s actual location is ever revealed.

Imity.com
Imity is a free application for your mobile phone that uses Bluetooth to sense other phones around you. That information forms a social network – online, offline and all the other lines.

Myspace Mobile
Myspace on your mobile phone.

Facebook Mobile
Facebook on your mobile.

Is there room for so many mobile social networks or will they eventually lose out to larger sites, such as, MySpace and Facebook?

If you decide to integrate mobile marketing into your campaigns, we can do the following for you:

1. Help you to prepare campaign concepts and also explain which mobile technologies would be most beneficial to you.

2. Help you to select the right mobile channels for your campaign.

3. Create the design and layout for your mobile campaign.

4. Create a custom mobile website for your marketing purposes.

5. Host the website, including all interactive parts like feedback forms, wallpaper, polls, downloadable content, etc…

6. Collocate the results of the campaign and all relevant statistics.

More sites here: http://socialmediatrader.com/38-social-networking-sites-for-your-mobile/

The more you delve into internet marketing, the more apparent the cross-over becomes but also the opportunities for one activity to reinforce the other, creating a value that is greater than the sum of its parts. Far from being at war, SEO and social media marketing are a match made in heaven

Keyword Research & Recommendations (what keywords will pull in qualified traffic, how many searches do these terms/phrases get, how should keywords be used in the site to attract search traffic)

Competitive Analysis (who’s currently chasing traffic for their terms or targeting the audience they want, what are these sites doing right or wrong)

Link Acquisition Suggestions (a list of some great places to start requesting/buying/building links and ongoing strategies for a link campaign)

SEO & Keyword Targeting (Figuring out where and how to use relevant keywords to draw in search traffic, optimizing pages for search engines, etc.)

I would love to discuss your companies particular goals over the phone.

National Academy of Hyperthyroidism

Challenge:

• Dominate Google

Solution:

• SEO
• SEM
• Web Design
• Display Advertising
• Targeted E-Mail Marketing

True Integrated online marketing creates tremendous results.