Well Search Engine Optimization gets thrown in with tactics used with Search Engine Marketing. There is a different. Basically Search Engine Marketing gets a visitor to your site, interested in your products or services, perhaps even local to your business. Search Engine Optimization, or the upgraded term which is Conversion Rate Optimization takes a more detailed look on how the visitors contacts you or purchases your products or services.
We use products such as RingCentive and Clicktale to track the visitor’s actions, their path either to a phone call, email, chat, purchase or exit from the site.
RingCentive use Javascript to Capture Keyword to Phone Calls, Keyword to Email Form Submits, Keyword to Chat, and most importantly to the Sale. Check out RingCentive out; http://RingCentive.com