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	<title>Optawise - Search Engine Optimization &#124; Web Development &#187; Services</title>
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	<link>http://www.optawise.com</link>
	<description>Franchise Social Conversion SEO Company</description>
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		<title>Viral Marketing Company &#8211; Social Media Marketing</title>
		<link>http://www.optawise.com/services/social-media-marketing.html</link>
		<comments>http://www.optawise.com/services/social-media-marketing.html#comments</comments>
		<pubDate>Sat, 30 May 2009 19:24:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.optawise.com/?p=1324</guid>
		<description><![CDATA[Interested in social media marketing and building buzz online using facebook, myspace, twitter and other leading social network websites?  You can instantly awaken and strengthen the community that visits your site by enriching it with various social features. Conversational Social Marketing Viral marketing or &#8220;word-of-mouth marketing&#8221; describes a unique and comprehensive strategy that encourages individuals [...]]]></description>
			<content:encoded><![CDATA[<p>Interested in social media marketing and building buzz online using facebook, myspace, twitter and other leading social network websites?  You can instantly awaken and strengthen the community that visits your site by enriching it with various social features.</p>
<p><a href="http://www.optawise.com/wp-content/uploads/2009/05/social-media-marketing.jpg"><img class="alignnone size-full wp-image-1325" title="social media marketing" src="http://www.optawise.com/wp-content/uploads/2009/05/social-media-marketing.jpg" alt="social media marketing" width="521" height="175" /></a></p>
<h2>Conversational Social Marketing</h2>
<p>Viral marketing or &#8220;word-of-mouth marketing&#8221; describes a unique and comprehensive strategy that encourages individuals to pass on a message to others, creating the potential for exponential growth in the message&#8217;s exposure and influence. The strategy is based on three phases of optimizing and monetizing the social behavior of your biggest fans. The phases must be implemented a precise order, or you run the risk of not only reducing the return on your social investment but also alienating your biggest asset your brand ambassadors.</p>
<p>Social Media Tracking -  Track, manage and report all campaign metrics, conversations and publish content from our power proprietary technology. Our software will follow the conversation all the way to the conversion.</p>
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		<title>Web Design &amp; Development</title>
		<link>http://www.optawise.com/web-design/web-design-development.html</link>
		<comments>http://www.optawise.com/web-design/web-design-development.html#comments</comments>
		<pubDate>Mon, 21 Jul 2008 06:00:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[content website]]></category>
		<category><![CDATA[roi taken]]></category>
		<category><![CDATA[selling question]]></category>
		<category><![CDATA[visible contact]]></category>
		<category><![CDATA[website salesperson]]></category>

		<guid isPermaLink="false">http://www.optawise.info/?p=5</guid>
		<description><![CDATA[New Content. Your website is your 24/7/365 salesperson. Always on, always selling. The question is, "is it closing?"]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-1442 alignleft" title="web-design" src="http://www.optawise.com/wp-content/uploads/2008/05/web-design.png" alt="web-design" width="295" height="206" /></p>
<p>Your website is your 24/7/365 salesperson. Always on, always selling. The question is, &#8220;is it closing?&#8221;</p>
<p>First impressions last. But style over function is a model for failure.</p>
<p>At Optawise, we believe your website should be held to the same standards as every other part of your business.</p>
<p>A center for profit, or an opportunity lost.</p>
<p>* Clear calls to action.<br />
* Highly visible contact information.<br />
* Intuitive interface.<br />
* Inviting and simple form submission.<br />
* Intelligent use of graphics and photographs.<br />
* Thoughtful presentation of keyword- rich content.</p>
<p>These are tantamount to every pro project we agree to take on. Each has been proven to improve ROI.</p>
<p>We&#8217;ve taken each of our clients businesses to the next level. Will yours be next?</p>
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		<title>Pay-Per-Click Management</title>
		<link>http://www.optawise.com/internet-marketing/pay-per-click-management.html</link>
		<comments>http://www.optawise.com/internet-marketing/pay-per-click-management.html#comments</comments>
		<pubDate>Fri, 30 May 2008 21:20:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://www.optawise.com/?p=1354</guid>
		<description><![CDATA[Optawise never passively manages a PPC account,* unlike so many other agencies and firms who "set it and forget it." We take a hands-on approach and actively manage all aspects of your online marketing and advertising initiatives.]]></description>
			<content:encoded><![CDATA[<p>Optawise never passively manages a PPC account,* unlike so many other agencies and firms who &#8220;set it and forget it.&#8221;</p>
<p><strong>We take a hands-on approach </strong>and actively manage all aspects of your online marketing and advertising initiatives.</p>
<p><strong>We have years of pay-per-click management (agency) experience,</strong> and direct relationships with each of the major search engines and v arious networks.</p>
<p><strong>We specialize in lowering Cost per Conversion,</strong> CPA’s (cost-per-acquisition), and CPC’s (cost-per-click) while still maintaining optimal traffic volumes.</p>
<p>We have <strong>a team of dedicated Campaign Managers.</strong></p>
<p>If you are looking for a strategic PPC manager that can:</p>
<ul>
<li>manage any size account,</li>
<li>write any type of ad,</li>
<li>perform split tests,</li>
<li>configure keyword bids</li>
<li>and pull reports,</li>
</ul>
<p>then look no further.</p>
<p><em>*PPC is a perfect partner with your Search Engine Optimization efforts.</em></p>
<p style="text-align: center;"><em><a href="http://www.optawise.com/wp-content/uploads/2009/05/google.jpg"><img class="alignnone size-medium wp-image-1339" title="google" src="http://www.optawise.com/wp-content/uploads/2009/05/google-300x119.jpg" alt="google" width="119" height="47" /></a> <a href="http://www.optawise.com/wp-content/uploads/2009/05/yahoo1.jpg"><img class="alignnone size-full wp-image-1364" title="yahoo" src="http://www.optawise.com/wp-content/uploads/2009/05/yahoo1.jpg" alt="yahoo" width="160" height="44" /></a> <a href="http://www.optawise.com/wp-content/uploads/2009/05/aol1.jpg"><img class="alignnone size-medium wp-image-1341" title="msn" src="http://www.optawise.com/wp-content/uploads/2009/05/msn-300x119.png" alt="msn" width="125" height="49" /> <img class="alignnone size-medium wp-image-1365" title="aol" src="http://www.optawise.com/wp-content/uploads/2009/05/aol1-300x112.jpg" alt="aol" width="137" height="51" /></a> <a href="http://www.optawise.com/wp-content/uploads/2009/05/ask1.jpg"><img class="alignnone size-full wp-image-1366" title="ask" src="http://www.optawise.com/wp-content/uploads/2009/05/ask1.jpg" alt="ask" width="87" height="53" /></a><br />
 <img class="alignnone size-full wp-image-1360" title="earthlink" src="http://www.optawise.com/wp-content/uploads/2009/05/earthlink.jpg" alt="earthlink" width="66" height="66" /> </em><em><a href="http://www.optawise.com/wp-content/uploads/2009/05/compuserve.jpg"><img class="alignnone size-full wp-image-1367" title="compuserve" src="http://www.optawise.com/wp-content/uploads/2009/05/compuserve.jpg" alt="compuserve" width="136" height="57" /></a><img class="alignnone size-full wp-image-1362" title="shopping-dot-com" src="http://www.optawise.com/wp-content/uploads/2009/05/shopping-dot-com.jpg" alt="shopping-dot-com" width="170" height="34" /></em><em><a href="http://www.optawise.com/wp-content/uploads/2009/05/netscape-netcenter.jpg"><img class="alignnone size-full wp-image-1361" title="netscape-netcenter" src="http://www.optawise.com/wp-content/uploads/2009/05/netscape-netcenter.jpg" alt="netscape-netcenter" width="210" height="34" /></a></em></p>
<p><em><a href="http://www.optawise.com/wp-content/uploads/2009/05/aol.jpg"> </a><a href="http://www.optawise.com/wp-content/uploads/2009/05/msn.png"> </a><a href="http://www.optawise.com/wp-content/uploads/2009/05/google.jpg"> </a><br />
 </em></p>
<p>HAVE A QUESTIONS ABOUT PPC?</p>
<p>A CLIENT MARKETING STRATEGIST IS ALWAYS AVAILABLE.</p>
<p>CALL TO GET FREE ADVICE ON YOUR CAMPAIGN TODAY.</p>
<p>(310) 854-5125</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Search Engine Optimization</title>
		<link>http://www.optawise.com/seo/seo.html</link>
		<comments>http://www.optawise.com/seo/seo.html#comments</comments>
		<pubDate>Wed, 30 Apr 2008 00:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[achieved over]]></category>
		<category><![CDATA[angeles premium]]></category>
		<category><![CDATA[counting proof]]></category>
		<category><![CDATA[firm achieved]]></category>
		<category><![CDATA[optawise los]]></category>
		<category><![CDATA[optimization firm]]></category>
		<category><![CDATA[over keywords]]></category>
		<category><![CDATA[proof pudding]]></category>

		<guid isPermaLink="false">http://www.optawise.info/?p=18</guid>
		<description><![CDATA[Optawise is Los Angeles’s premium SEO (Search Engine Optimization) firm; we’ve achieved over 1,000 Keywords ranked on page 1 of Google and Counting. The proof is in the pudding.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-21" title="seo" src="http://www.optawise.com/images/seo.png" alt="seo" width="295" height="209" />Optawise is Los Angeles’s premium SEO (Search Engine Optimization) firm; we’ve achieved over 1,000 Keywords ranked on page 1 of Google and Counting. The proof is in the pudding.</p>
<p>SEO or Search Engine Optimization is a complex process of getting your website to rank on search engines (Google, Yahoo!, and MSN) “Organically” for desired keyword phrases. Google needs to believe your site is the most relevant, trusted, and authoritative site in order to be ranked on PAGE 1.</p>
<p>SEO requires an INTERGRATED execution of proven processes and technology in order to truly have long lasting natural results. From great Content, Optimized ON SITE web development, effective relevant linking, current industry knowledge implementation and a PROVEN process to achieve TRUE SEO results.</p>
]]></content:encoded>
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		<item>
		<title>Marketing Analytics</title>
		<link>http://www.optawise.com/services/marketing-analytics.html</link>
		<comments>http://www.optawise.com/services/marketing-analytics.html#comments</comments>
		<pubDate>Wed, 20 Feb 2008 00:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[excels measuring]]></category>
		<category><![CDATA[objective gives]]></category>
		<category><![CDATA[opportunities customers]]></category>

		<guid isPermaLink="false">http://www.optawise.info/?p=29</guid>
		<description><![CDATA[Turning lost opportunities into customers is where Optawise really excels. Measuring the conversion rates for each objective gives you the ROI (return on investment) on your website.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-30" title="marketing analytics" src="http://www.optawise.com/images/marketing-analytics.png" alt="marketing analytics" width="295" height="212" />Conversion Marketing</p>
<p>Having an established web presence is not enough.</p>
<p>A web page is merely a collection of individual steps to lead your visitors to a specific goal; the online or offline sales conversion. You need to be clear what you wish your visitors ‘to do&#8217; when they arrive at your website.</p>
<p>We initially analyze current analytics to determine Click-through-rates, page views, time spent, entrance points, exit points, abandonment&#8217;s and other visitor information to determine current visitor behavior. We review your business objectives and past experiences. We then recommend an ongoing monthly budget to analyze your site and its traffic, make changes to your website (or make recommendations to do so) and report on the results of our work.</p>
<p>Turning lost opportunities into customers is where Optawise really excels. Measuring the conversion rates for each objective gives you the ROI (return on investment) on your website.</p>
<p>Improving your conversion rates by just a few percentage points can make a dramatic difference to your bottom line.</p>
<p>Isn&#8217;t it time to have your website working hard for your business?</p>
]]></content:encoded>
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		<item>
		<title>Integrated Suite of Services</title>
		<link>http://www.optawise.com/services/integrated-suite-of-services.html</link>
		<comments>http://www.optawise.com/services/integrated-suite-of-services.html#comments</comments>
		<pubDate>Fri, 01 Feb 2008 02:40:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>
		<category><![CDATA[dollars drive]]></category>
		<category><![CDATA[efforts must]]></category>
		<category><![CDATA[get most]]></category>
		<category><![CDATA[initiatives]]></category>
		<category><![CDATA[initiatives efforts]]></category>
		<category><![CDATA[must integrated]]></category>
		<category><![CDATA[today learn]]></category>

		<guid isPermaLink="false">http://www.optawise.info/?p=38</guid>
		<description><![CDATA[To get the most out of your Internet Marketing initiatives, all of your efforts must be integrated.

Call Us Today to learn how we can maximize your Marketing Dollars and drive ROI.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-39" title="suite of services" src="http://www.optawise.com/images/suite-of-services.png" alt="suite of services" width="295" height="237" />To get the most out of your Internet Marketing initiatives, all of your efforts must be integrated.</p>
<p>Call Us Today to learn how we can maximize your Marketing Dollars and drive ROI.</p>
]]></content:encoded>
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		<title>Interactive Media</title>
		<link>http://www.optawise.com/services/interactive.html</link>
		<comments>http://www.optawise.com/services/interactive.html#comments</comments>
		<pubDate>Fri, 22 Jun 2007 21:57:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://www.optawise.com/?p=1613</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.optawise.com/services/interactive.html"><em>Click here to view the embedded video.</em></a></p>
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<enclosure url="http://www.optawise.com/video/thecoreshowreel.flv" length="22517395" type="video/x-flv" />
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		<item>
		<title>Internet Marketing Capabilities Presentations</title>
		<link>http://www.optawise.com/services/capabilities.html</link>
		<comments>http://www.optawise.com/services/capabilities.html#comments</comments>
		<pubDate>Sun, 30 Jul 2006 17:34:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://www.optawise.com/?p=2095</guid>
		<description><![CDATA[Learn more about Optawise&#8217;s Internet Marketing Services. View the following presentations and then contact us to get started building and marketing your brand online! Search Engine Optimization view the slideshow Pay-per-Click Management view the slideshow Email Marketing view the slideshow Social Media Marketing view the slideshow Cable and Online Television Agency Services view the slideshow [...]]]></description>
			<content:encoded><![CDATA[<p>Learn more about Optawise&#8217;s Internet Marketing Services.</p>
<p>View the following presentations and then contact us to get started building and marketing your brand online!</p>
<p><strong>Search Engine Optimization</strong><br />
 <a title="seo search engine optimization" href="http://optawise.com/presentations/optawise-seo.pps" target="_blank"><em>view the slideshow</em></a></p>
<p><strong>Pay-per-Click Management</strong><br />
 <a title="ppc pay per click" href="http://optawise.com/presentations/optawise-ppc.pps" target="_blank"><em>view the slideshow</em></a></p>
<p><strong>Email Marketing</strong><br />
 <a title="email marketing" href="http://optawise.com/presentations/optawise-email.pps" target="_blank"><em>view the slideshow</em></a></p>
<p><strong>Social Media Marketing</strong><br />
 <a title="social media marketing" href="http://optawise.com/presentations/optawise-social.pps" target="_blank"><em>view the slideshow</em></a></p>
<p><strong>Cable and Online Television Agency Services</strong><br />
 <a title="online tv advertising" href="http://optawise.com/presentations/optawise-tv.pps" target="_blank"><em>view the slideshow</em></a></p>
<p><strong>Microsite Platform</strong><br />
 <a title="microsite" href="http://optawise.com/presentations/optawise-microsite.pps" target="_blank"><em>view the slideshow</em></a></p>

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