Which keyword should I aim for? Which keywords get the most traffic? Which keywords could I rank number 1 for next week? Which keywords are most relevant to my site? Which keywords will generate the most revenue?
These are just a few of the many questions to ask when doing keyword observation and research...
Keyword research is the core to ALL SEO campaigns. Knowing which keywords you're targeting is by far the most important decision you'll have to make when it comes to optimal search engine optimization. Choosing the right keywords can make the difference between a 1,000 visitors a day and 20, or $10,000 in sales vs. a sale of $19.99.
Proper keyword research is necessary to make the best of your SEO efforts. If you pick the wrong keywords to target, you could be wasting time and money. Before heading in the wrong direction, it is best to analyze all keyword possibilities and make a smart decision on which words to go after in order to prevent wasting energy and resources on terms that wont produce traffic, conversions, and most of all profit. Identifying your target audience and discovering ways to go after them is just one major part of keyword research.
The major part of keyword research is studying the competition. After all rankings are based on competitive scales and some terms are easier to obtain than others. Proper research can not only help you find the best traffic, but it can also help you achieve the greatest opportunities in the shortest time through strategic search engine placement.
Content Writing and Keyword Placement
So now that you know which keywords you want to target, it's time to place those keywords throughout your sites in locations proven to help sites perform well on search engines. In order to rank well for a particular term, you must be the most relevant.
Meta Data - Title, Keywords and Descriptions
Meta data is the oldest form of figuring out what a website is all about. Because a lot of this was originally created to label web pages, search engines use this data to categorize and determine your website's relevance.
This service involves changing the title tag, meta description keywords, robots, GOOGLEBOT, author, etc. into the most search engine friendly data possible. The META data section should be the most keyword-rich and descriptive section of your web page other that your actual content.
SEO Web Design - Website Architecture, Sitemaps and Internal Linking
Sometimes I ask clients what's more important; looks or traffic? What would you rather have a really nice site with 2 visitors a day or a really old-looking site from 1999 bringing in 1,000 visitors a day? Believe it or not, some are willing to compromise traffic for looks. I specialize in designing clean websites that are search engine bot magnets. Because not only is a nice attractive design the most desired, creating a theme and sculpting a site that can easily be crawled by the spiders is arguably what sets the 1st pagers from the rest.
So not only does placing your targeted keywords naturally in site's content important there's also aesthetics. Aesthetics is perhaps the toughest thing to work around. While most companies these days prefer beautiful flash sites, java displays and ajax popups they don't understand that the search bots arena't sophisticated enough to read such files. But as an experienced SEO specialist not only can I design a site, I can work around any design and if necessary make no visual changes.
Besides keyword placement and aesthetics there is also website architecture. Proper internal link and theme organization is what has been said to be "the slab the holds the brick in place". Website architecture and Pagerank sculpting is important to understand so you can tell the search bot exactly what your site is about and that you deserve to be the one ranking for your targeted terms.
100% Organic SEO
All services we provide are 100% organic and can be backed by Google's Webmaster Guidelines and MSN's Search Engine Optimization's Best Practices.
Website Indexing and Submissions
As recommended by most major search engines, We will make sure your whole site is indexed and cached in their indexes. Believe it or not, just having back-links or a site-map isn't enough to be indexed in every major search engine.
Once you have a site that is completely search engine friendly, it is recommended by specialists and the engines themselves to submit your site to all major search engines. You want your site to not only be seen by all engines, you also want all engines to index every last one of the pages you want indexed. We will manually submit your site to every engine we've found to deliver traffic and make sure your site is placed into the most beneficial categories.
Technical SEO: Rewriting and URL Canonicalization
Technical SEO strategy is one of my favorites. This is the most overlooked services by unprofessional SEO's. It is clearly one of the most effected factors in search engine ranking. Canonicalization (domain redirection www/non-www), Sitemaps, ROR's, XML, server speed and page load time and just a few of or the technical search engine optimization services I offer.
To www or to not www? That is the question. But that's not the only question. There are a variety of factors to consider when optimizing a website. Beside canonicalization of your domain, you must consider factors such as page load time, URL parameters, the reputation of the server your site is located on, type of sitemap to generate, external robot text files content, XML usages and possibly RSS feeding.
HTML and CSS Validation
A good rule of thumb is to always make sure your website's HTML and CSS coding passes validation, because the last thing your site needs is for a search engine spider to come to it and get stuck, lost or fall off a broken path, link, or piece of coding...
Not having clean validated CSS and HTML can pose as a great risk when it comes to usability. Correcting all typos, errors, and incorrect CSS & HTML usage can help spiders run through your site smoothly and efficiently. Spiderbots come to you site periodically and making it easier for them to scan your site and cache it is crucial. The last thing you need is to find out that half of your whole domain isn't even cached because of certain errors within your site causing spiders to get stuck or run in the opposite direction.
"Check for broken links and correct HTML." -Google
I will make sure your site has ZERO errors. Because a site with errors can impede full search engine bot crawling.
Link Building and Popularity
Arguably, link building is the #1 factor in determining your search engine rank. If you want Google to recognize your site, it must be able to find it through other sites. The search engines need to see that other sites in your industry agree with your website's content...
:: learn more about link building or my link building service package
Article Writing and Submissions
Article writing is the most tried and true way to publicize your site. Writing articles for other websites and your own website could provide you with an authoritative chance to compete on the internet.
I have plenty of experience writing articles for various companies in many industries from real estate and carpet cleaning to travel and sports. As part of my article distribution package I will write an article relating to your targeted keywords. These articles are created to attract other webmasters and to make links I place within the article spread across the internet. I can also attach the article to your site as the original article source.
Whether I write the article or you already have articles prepared, the most important aspect is distribution. I will take your article and submit it to as many article directories possible. (Current article directory count: 285). These articles can then get picked up by other webmasters and news sites to publish on their sites referencing yours with links I strategically created pointing back to your site. This can help your company because it can build pagerank, it can build awareness and it can send you heaps of traffic through all types of websites including ones most relevant.
Social Media Optimization
Social networking is becoming more and more popular as users start to want their own pages and to have something to do when visiting a site. So either you find ways to get people to stick around and do something on your site or you go out there and get involved with the internet's biggest social communities.
Interaction is what the internet is becoming. Communicating and being part of the 'web 2.0' world can lead to high publicity on major networks and websites. Social media optimization can range from installing and setting up a web 2.0 database system within your own site to creating a company myspace page or youtube channel with making tons of friends. The most effective way to establish a presence within these large networks that will lure your desired visitors types to you site is to be active yourself. Creating profiles in all the major social networks can not only increase traffic, pagerank and search rankings but it can increase brand awareness and overall company search value.
Current social network count: 261
Brand and Business Reputation
You have a company with a bad name. Or maybe you don't know how others see your site on the net. I can help any company obtain and/or retain a good company name and/or make it popular.
I will search for every single page on the internet that even mentions your company's name, analyze them and then decide which webmasters to contact and which 'good' pages to optimize/rank above the bad. I will see to if anyone searches for your company, the 1st page only delivers webpages we chose to be there. These pages can include testimonials, reviews, comments and honest (good) opinions about your company.
Not maintaining a good name and eliminating bad reputation could make all the difference in how well your business performs online. I can also provide a variety of services unrelated to SEO to help you 'get your name out there'.
Directory Submissions
Making sure your site is listed in niche and recommended directories, it's important you're listed in the most relevant categories and to consider other search engine optimization factors. I offer a link building package that blows every other link building package out of the water that includes the most powerful directories on the net.
Local Search Engine Optimization
All companies should consider local search. Have you noticed the business listings next to the map at the top of Google? Or maybe you've noticed that no one uses the yellow pages anymore...
If you are a brick in mortar business, having your location listed everywhere you can put your address can definitely help your site be found when local search queries are conducted. Local directories can help a companies search engine rank and deliver traffic through your actual business listing.
Here are some sample sites I will submit your website to; YellowPages, CitySearch, Yelp, Google Maps, Local Yahoo, Kudzu & many more. My local directory submission package is a must for any company that wants to get recognized in their local community FAST!
Blog Optimization and Blogging
Blog SEO RSSA blog is way great way to gain loyal visitors and subscribers. It is currently the leading newsletter email and list generation method. Having an active blog can be a very valuable asset to any website.
With RSS capabilities and the ability to generate a massive amount of keyword rich content quickly, its no wonder why blogs are the leading subscriber database generator over any other form of marketing. Blogs tell visitors that you are current, active and up-to-date on whatever it is that you offer. Creating an optimize blog built to generate traffic, links and search engine rankings is a sure fit for any company looking to improve site presence and overall search engine visibility.
I specialize in designing and promoting blogs. I create blogs that produce traffic, increases search engine rankings and gets every post picked up by Google Alerts, Bloglines, Technorati and much more.
Pay-Per-Click Management
I have years of pay-per-click management (agency) experience. I specialize in lowering CPA's and CPC's while still maintaining optimal traffic volumes. If you are looking for a strategic PPC manager that can manage any size account, write any type of ad, perform split tests, configure keyword bids and pull reports, then look no further. In fact, it's argued that I may know PPC better that SEO.
:: more about pay per click management
Lead Generation and Mailing List Development
Do you need targeted visitors to fill out lead form or a subscription offer? I can help. Backed by agency newsletter generation experience and proven affiliate marketing strategies, I can take on just about any CPA offer.
Lead Generation is a specialty of mine. I don't always use SEO to generate leads, but I do have sites in various fields that have historically produced conversions for various offers through organic search engine rankings. No matter the industry or CPA (Cost per acquisition) goal, I can help. All I need is a CPA offer and a clear lead goal. Once we agree on a CPA offer, I will start sending traffic to your site using organic search, PPC (ie Adwords, Adcenter), Media Buys (adbrite, TLA), my personal sites and a few other methods I have experience performing.
Buy a Domain Name or Website
If you don't already have a domain name (example.com), I recommend buying an aged domain from a domain auction or from a forum that specializes in selling already indexed web sites. The reason behind this is Google usually puts brand new sites in a sandbox until they site has proven to not be just a quick start-up, spam or affiliate site.
If you do buy a brand new domain name, I recommend buying a domain that has your target keyword phrase in it. I also recommend registering the domain for 2-5 years instead of 1 year. This too shows the search engines that you are serious and that your website is going to be around for a long time. Find a hosting company with highest uptime percentage and the fastest server response is your best bet when it comes to SEO. Spiders need to find your site fast. It can be detrimental to your site if the spiders come by when your server is down or if all your top competitors are on a faster server. Here are a few companies that specialize in server and hosting SEO.
This is becoming an important question companies are starting to ask themselves as the internet world continues to grow. Everyday 1,000's of people find a new reason to be on the internet. Emailing is becoming a necessity; people are starting to look for online shopping alternatives as gas prices continue to rise. Plus you can't help it, the internet is on everything everywhere. Every web site should consider professional SEO services . According to Google, 1.8 billion people search for something on their search engine every month. While Google is the largest search engine, its traffic rank still ranks behind Yahoo and MSN, meaning having prime placement throughout ALL of these search engines/websites can be promising to your business. Here are 3 reasons why you should consider SEO consulting services.professional seo specialist chart image
